KISS Country Cares for Kids Radiothon Celebrates Ten Years of Strengthening Mission Children’s Hospital

ASHEVILLE, N.C. (February 16, 2018) – The 10th annual KISS Country 99.9 Cares for Kids Radiothon fundraiser to benefit Mission Children’s Hospital is a much-anticipated live event that raises both awareness and critical funds for Mission Children’s Hospital. This year’s two-day fundraising event will take place on March 2nd and 3rd, from 6:00am to 6:00pm on both days, at the Asheville Outlets Food Court on Brevard Road. The proceeds from the Radiothon ensure that Mission Children’s Hospital – the region’s only dedicated Children’s Hospital – can continue to provide the best care to the region’s youngest residents.

The Radiothon funds many life-changing initiatives that include specialized pediatric care in Developmental Pediatrics and Therapies, the Child Abuse Prevention and Treatment Program, Palliative Care, and the Neonatal Intensive Care Unit (NICU), which treats approximately 750 ill and premature newborns annually. The pediatric oncology program and the Olson Huff Center, which provides developmental and behavioral pediatric care, also benefit.

Important Mission Children’s Hospital educational programs are strengthened as well, such as the Safe Kids program, which focuses on injury prevention, the ToothBus mobile dental program, and the Family Support Network, which provides assistance and resources to families of children with special needs. The innovative and family-centered Child Life Services program also receives Radiothon funding. It serves children of all developmental levels with diverse medical diagnoses. The program’s therapists work to ease pediatric patients’ anxiety and stress around the discomfort and unknowns that often accompany the hospitalization experience. Mission Children’s Hospital has 130 beds and averages 12,000 pediatric emergency department visits per year, in addition to overseeing an average of 3,100 admissions to its pediatric inpatient units.

The live fundraiser is hosted by KISS Country’s on-air personalities Eddie Fox and Sharon Green, and energized by interviews with families and children who have experienced the extraordinary and compassionate care that is a hallmark of Mission Children’s Hospital. Additionally, pediatric clinical experts and hospital and health system leadership provide important but seldom-heard perspectives on the services, treatment, and technology that go into providing top-rate care for infants and children with serious health issues, such as premature births, childhood cancers, and chronic conditions like pediatric asthma and diabetes.

“Being a special needs parent means celebrating strengths, choosing to believe there is a sun behind the clouds, and never giving up. The real superheroes live in the hearts of small children fighting big battles.” said mother Terrah Borsh, whose daughter Camila has special needs and whose family has benefitted from programs the Radiothon funds have enriched. “Though she be little, she is fierce,” she added. Ms. Borsh aptly describes what kids with complex medical needs and their families must do on a daily basis, despite the significant physical and emotional obstacles that often stand in their way.

Susan Mims, MD, MPH, serves as Vice President and Chief of Pediatrics, Mission Children’s Hospital. “I’ve been fortunate to see first-hand as I’ve participated in the Radiothon over the years, how vital the funds raised are for the children and families of western North Carolina. The impact of those two days is felt throughout the year, and we are so fortunate to be able to continue providing the most advanced and developmentally appropriate care for our region’s babies and children, no matter what their developmental stage or health concern,” she said.

The Radiothon proves that it takes a village to help the region’s children Be Well, Get Well, and Stay Well. For more information on the KISS Country Cares for Kids Radiothon, go to giving.missionphilanthropy.org/drive/99kisscountry and to learn more about the important work of Mission Children’s Hospital, go to missionchildrens.org or view this video.

ABOUT MISSION CHILDREN’S HOSPITAL
Mission Children’s Hospital, a member of Mission Health, is the only children’s hospital in western North Carolina. Located in Asheville, N.C., its services include pediatric and adolescent specialty care, neonatal and pediatric intensive care, and pediatric and adolescent psychiatric care. Mission Children’s Hospital has 130 beds, averages 3,100 patient admissions to its pediatric inpatient units, 3,900 outpatient pediatric surgeries and nearly 12,000 pediatric emergency department visits annually. Each year, approximately 750 ill and premature newborns receive life-saving care in its Neonatal Intensive Care Unit. For more information, visit missionchildrens.org or @MissionChildren.

ABOUT MISSION HEALTH
Mission Health, based in Asheville, North Carolina, is the state’s sixth-largest health system. For the fifth time in the past six years, Mission Health has been named one of the nation’s Top 15 Health Systems by Truven Health Analytics, an IBM Company and part of IBM Watson Health in 2017. We are the only health system in North Carolina to achieve this recognition. Mission Health operates six hospitals, numerous outpatient and surgery centers, post-acute care provider CarePartners, long-term acute care provider Asheville Specialty Hospital, and the region’s only dedicated Level II trauma center. With approximately 12,000 team members and 2,000 volunteers, Mission Health is dedicated to improving the health and wellness of the people of western North Carolina. For more information, please visit mission-health.org or @MissionHealthNC.

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